The KnowBe4 alternative built for MSPs
KnowBe4 built human risk management for the enterprise. We built it for MSPs.
You don’t manage one organization — you manage dozens, under your brand, as a book of business. KnowBe4 went upmarket into enterprise human risk management: it’s powerful and mature, but it’s single-org, and it makes you bend an enterprise tool to fit an MSP’s shape. INFIMA is built for that shape from the ground up — and we sell only through our partners, never around you to your clients.
INFIMA vs KnowBe4, side by side
Honest where it matters — the rows where KnowBe4 comes out ahead are marked too.
| INFIMA | KnowBe4 | |
|---|---|---|
| Built for | MSPs — multi-tenant from the ground up | The enterprise — a single organization (now Vista-backed) |
| Your client relationships | 100% channel — we sell only through MSPs, never to the businesses you serve. Your client relationship stays yours. | Sells directly to organizations as well as through partners |
| Multi-tenant console | Every client in one console; risk rolled up across your whole book of business | Single-org platform; MSPs manage it per-tenant |
| The model | One closed loop — measure risk, drive it down with the training/phishing engine, re-measure | Risk scoring, training, and phishing as separate modules you assemble |
| Training approach | The behavioral-science engine of the risk loop — training matched to the behaviors driving each client’s risk, grounded in Kahneman’s two-system model | “Behavioral science” claimed generically; training is a module you configure, not tied to a risk loop |
| Content library | Focused, MSP-relevant catalog — the right courses assigned automatically | The largest training library in the market (1,500+ titles, 15 years of content) |
| White-label for resale | Your brand on training, reports, and the client-facing experience | Not built for reselling under your brand |
| Dark web monitoring | Built in — the breached user is walked through the fix, you get the record, and it feeds the risk score | Not available |
| Pricing model | No seat minimums, month-to-month, scales with your book | Enterprise seat minimums and annual contracts |
| Onboarding | 3-click: create the client, sync the directory, done — training and phishing start automatically | Enterprise suite setup |
| PSA-synced billing | ConnectWise, Autotask, HaloPSA — user counts always true | Enterprise billing, not MSP-native |
| Scale & maturity | Proven with MSPs since 2017 — purpose-built, not retrofitted from an enterprise tool | Larger and longer-established — 15 years, enterprise scale, market-leading brand recognition |
Why MSPs choose INFIMA
- We sell through you — never around you
- INFIMA is 100% channel. We sell only through MSPs — never directly to the businesses you serve — so your client relationships, your margin, and your role as the trusted advisor stay yours. Partnering with us never means handing a competitor a list of your accounts.
- One console for your whole book of business
- See human risk across every client and walk into a QBR with the answer — instead of bending a tool built for one company across twenty tenants. The multi-tenant roll-up is the thing an enterprise platform can’t easily retrofit.
- One system that reduces risk — not modules to assemble
- Measure each user’s risk, drive it down with behavioral-science training and phishing, then re-measure. The training is the engine that moves the score, not a sibling feature you wire up — and the right courses reach each user automatically. KnowBe4 has the larger catalog, but a bigger library doesn’t help if your client has to dig for the right module; INFIMA assigns it. Scoring, training, and phishing run as one closed loop, not separate modules you stitch together.
- Your brand, your margin
- White-label for resale and PSA-synced billing make security awareness a service you sell under your own brand — not an enterprise tool you bolt on and explain to clients.
- Start with one client, no enterprise minimums
- 3-click onboarding, month-to-month, no seat floors — built so your techs actually use it. The depth of a complete human risk platform, without the complexity of an enterprise suite.
When KnowBe4 is the right choice
KnowBe4 is the market leader for real reasons, and there are cases where it’s genuinely the better fit. Honestly:
- You’re a single large enterprise buying for your own organization — not an MSP managing many clients. KnowBe4’s depth, scale, and single-org HRM are built for exactly that.
- You need the largest training library in the market. KnowBe4’s catalog — 1,500+ titles and 15 years of content — is the broadest there is.
- Brand recognition and enterprise procurement matter to your buyer. KnowBe4 is the established name, now backed by Vista Equity Partners.
If that’s you, KnowBe4 is a strong choice. If you’re an MSP running security across dozens of clients, under your brand, as a book of business — it’s the wrong shape. That’s the shape INFIMA is built for.
Risk across every client — one console
The view an enterprise tool isn’t built to give you: human risk rolled up across your whole book of business.
Human risk
Every client’s users, ranked by risk on one screen.
| User | Role | Score | Clicks | Reports |
|---|---|---|---|---|
Chris Vogel Meridian Dental | Standard | F330 | 4 | 0 |
Dana Powell Northwind Trading | Finance | F360 | 3 | 0 |
Robin Tran Lakeside Logistics | Admin | D430 | 2 | 1 |
Marcus Webb Northwind Trading | Standard | D470 | 2 | 0 |
Alex Reyes Brightway Clinic | Executive | D510 | 1 | 2 |
“Nobody else can offer what INFIMA offers. Nobody else has this and nobody else understands what we need as an MSP to deliver SAT & Phish Testing at scale.”
Comparing other platforms? See the INFIMA platform.
See it across all your clients.
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